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Alex & Me’s UV Sun Protective Superstore began as a children's UV swimwear company in 1997 and in keeping with that tradition, we only carry quality sun protective Children's UV swimwear and now Children's UV Clothing. All our manufactures swim and clothing fabrics have been tested to prevent the sun’s harmful UVA/UVB rays from damaging the skin and are highly resistant to chlorine and salt water damage. And as with all our UV clothing and UV swimwear....... no sacrifices are made when it comes to our designs and styles. And now with all our new brands, there is truly a UV Sun Protective style for ever mother's and child's taste!

UV/UPF Children Coverups UV/UPF Children Hats UV/UPF Children Pants
UV/UPF Children Shirts UV/UPF Children Shorts UV SunGlasses

Your Quick Guide for Sun Protective Clothing and Swimwear:

SPF is for Sunscreen; UPF is for Clothing & Swimwear

SPF stands for Sun Protection Factor. Some manufacturers and even some websites describe their clothing as SPF protective.  However, as we all know, SPF was designed for and describes a sunscreen's protectiveness and not clothing. However......

UPF stands for Ultraviolet Protection Factor. To help the consumer better determine the unique protection a garment has, a UPF rating system has been developed. The UPF rating system was first developed by the Australian Government to inform and protect their citizens from the sun's very harmful rays in the Land-Down-Under. Shoppers should only consider buying a UV garment that as a UPF rating (Ultraviolet Protection Factor) and moreover, from a reputable company and/or manufacturer that promotes the UPF rating system. Such great and widely know companies as Patagonia, Marmot, Columbia, Speedo, Sportif, and RailRiders only use the UPF rating system. Alex & Me Company was the first multi-brand UV Retail store in the US and to this end, we only carry such brands that use the UPF System to ensure our thousands of loyal customers that they are only getting the very best protection from their UV sun protective apparel item.

Below is the Australian/New Zealand Standard for Sun Protective Clothing and Swimwear, which is now considered the industry standard in rating such sun protective clothing:

UPF Ratings and Protection Categories

UPF Rating

Protection Category

% UV radiation Blocked

UPF 15 – 24


93.3 - 95.9

UPF 25 – 39

Very Good

96.0 - 97.4

UPF 40 and over


97.5 or more


Considered the Ultimate in UV Sun Protection

Health Note: UPF Sun Protective Clothing and UPF Sun Protective Swimwear is specifically designed to block the sun’s harmful UV radiation from damaging the skin (widely known as UVA/UVB/UVC rays).  Exposure to such UV radiation can not only cause sunburn, but also long lasting damage resulting in premature skin aging and/or skin cancer. To help the consumer better determine the protection a garment has, a UPF rating system has been developed.